Kinds of Folders

Published: 02nd September 2010
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One of the marketing accessories that a professional business should have is quality custom folders. A folder printing material is one of the requirements to effectively market one's business because people just generally consider a professional company to have professional folders to carry their presentation and marketing materials.



When you want to make a positive impact, you would need custom folders to hold all your business documents and presentation materials during meetings, conferences, and seminars. A nice and professional-looking folder printing can go a long way in getting you the first good impression from your target clients.



Folder printing therefore is a must. You have to have print folders to hold together all your business tools so you can present an organized and professional image to your target audience.



A sturdy and professional folder carries all loose marketing collaterals together so they would be organized as well as make you look well organized to your target clients. Your folders are often made of heavy card stock that it can last far longer than an ordinary sheet of paper. And when it is sometimes made of thin paper material, it is usually of the stiff kind so that when it is folded in half and placed with pockets, it can keep together the papers inserted onto it. With the usual standard size of 9 by 12 inches, and with two pockets, a standard folder can hold as many business documents that its quarter of a spine can hold inside.



A folder printing usually functions as an accessory to create a file of your documents. What makes them different is the design that you apply to it. Often, the design consists of the company's logo, slogan and colors. With these elements, the folder of the company definitely stands out from the rest of the folders found in the market. The folders therefore are used more than accessories; but also as marketing tools that can represent the business to the target clients. It can definitely help you create your brand image; something that will help your target clients to remember you for a long time.



Custom folders do come in all shapes and sizes. The choice of size and shape depends on the kind of business you have, as well as your purpose for coming up with your folder printing material. Often, the objective is for the folders to carry the company's brand image and persona so that the target clients would have an easier time seeing the value of the business to their lives.



Other types of folders consist of the manila folder, which is often created using a large sheet of paper folded in half. It usually comes in the standard beige color, but can still come in different color shades according to the business it represents. It can also be customized to create a category for the documents found inside the folder.



Manila folders often use hemp as its material. Its name is so called because the hemp comes from one of the cities in the Philippines, which is called 'Manila'. It is a native product of the country and is also known as 'abaca' to the people of the Philippines.



On the other hand, file folders are most often used in the United States, Australia, and the United Kingdom. The file folder is made of heavy paper stock and sometimes of plastic material especially these days where digital printing has made it possible to print a design image to any type of surface. As file folders, they are generally used to organize business materials and put inside a file cabinet to organize the files of the company.



All in all, a folder is one of the accessories that a company should ever be without. It can make your marketing collaterals look more professional and organized, as well as make you appear efficient to your target clients.



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